Google Plus Marketing : In 4 Ways to Improve Your Google + Brand

Google+ is a great tool employed by many businesses not just to boost search engine rankings but also to introduce and promote their brands as well. The platform has several competitive features that guarantee higher brand visibility and improved brand awareness to customers.

1. Google+ Page: Google+ Business Pages work similarly like Facebook Pages. The former has its list of followers whereas the latter has its own fans. With Google+, the layout of the page is cleaner and more focused giving it a slighter edge against its competitor. It provides better opportunity to engage with its users due to neater discussion threads and varied topics of interest. It also has an upper hand in terms of integration with other Google products. Promoting videos has never been easier with its integration to Youtube, the most popular video-sharing website today. Boosting up your posts and increasing your credibility has never been simpler with Google+ authorship.

2. Google+ Hangouts: A hangout is a good way to connect with people in real time via “conferences”. It can be private with a certain group of users participating in or it can be made public and live in front of a global audience in a form of Hangouts On Air. You can launch product demos, do how-to videos or conduct trainings online with less preparation and effort. You can invite influencers and host a Q&A gathering to highlight the most-talked-about industry news and trends. You can also record webinars for free compared to having to pay a monthly subscription fee!

3. Google+ Events: Events provide an excellent opportunity to schedule and share different types of occasions for your company. There is its integration with Google Calendar which makes it relatively effortless for the interested parties to respond to your invitations. Then there is real-time photo stream where guests can contribute photos collectively. Additionally, there is Events On Air that allows your event to go public. Finally, there’s the chance to incorporate Hangouts On Air so that once the live broadcast has started, you can simply copy and paste the embed link to your Google+ Event invite for all the attendees to see and click.

4. Google+ Communities: This is a good technique to build your reputation as a leader in your niche. For instance, if you are a digital marketing agency in Manila, let this be a hub to encourage participation from various digital marketing agencies in the Philippines as well as enthusiasts and advocates around the globe. Use this to share, interact and develop your authority in your field.

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Avoid These 4 SEO Methods

When you're planning your site's SEO strategy, it's important to do some careful research. Best practices in the world of search engine optimization are constantly changing and evolving: Tactics that used to send a site soaring in the rankings may now get you penalized by Google. Let's take a look at a few SEO tactics that you should avoid at all costs.

1. Keyword Stuffing: Even though it's well-known that stuffing your content with keywords is a surefire way to lose your ranking, this practice can still be seen on many websites. Rather than focusing on keyword density, try to direct your efforts toward creating fresh, engaging content for your readers. Develop a set of related keywords and natural phrases that you can sprinkle into your content instead of relying on a specific long-tail keyword.

2.  Buying Backlinks: When you're building a backlink profile, bigger isn't always better. Resist the temptation to purchase a quantity of backlinks: This practice is likely to backfire and end up hurting your rankings. The SEO power of backlinks is derived from the validity and authority of the sites that contain the links, and cheaply-purchased backlinks usually come from sketchy sites. Link building should still be an important part of your SEO strategy, but you'll have better luck developing a smaller number of links from high-authority sites. Try reaching out to influential blogs and sites in your niche to ask for a backlink, or consider creating a guest post for one of these authoritative sites.

3.  Duplicate Content: Many websites make the common mistake of having the same content appear on more than one of their web pages. When search engines see duplicate content, they can't determine which copy of the content to index; in most cases, the content never shows up in search results. There's no way to bypass the hard work of writing original content for each and every page on your site, but the SEO benefits of unique content will justify the time and effort.

4.  Neglecting Mobile Site Design: The importance of a good mobile site can't be stressed enough. According to a study by the Interactive Advertising Bureau, 61% of consumers who visit a mobile-unfriendly website are likely to head over to a competitor's' site instead. If that statistic doesn't motivate you to create a user-friendly mobile design, there's even a SEO benefit to have a strong mobile site: Google now takes the existence of a mobile version into account when determining the ranking of websites. There's no better time than today to develop a mobile design that will work on a variety of different devices.

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How to Post Articles in SEO | How to Submit Articles in SEO

What is Article Posting in SEO?

Article submission is one of the link building process but very effective any website or blog. Article submission bring direct traffic to your website. Main benefits of article submission that improve page rank for your website. Because Google page rank important every blogger. All visitors wants visit high page rank site.

How to Submit Articles?

Here we should follow some Guidelines, when you need to post Article.

• Your submission must be an original work, unique content and 100% exclusively owned by you.

• Duplicate submissions or Duplicate Content will not be accepted.

• Articles must be informative by providing useful content.

• Your submission must be in English. Submissions must contain proper English, spelling, grammar, punctuation, capitalization and sentence structure and should be proof read by you or another party prior to submission.

• You Article Title should be 150 - 160 Characters.

• You Article Content length should be minimum of 600 words and a maximum of 2,500 words and keyword density of 3%.

Other Submission Guidelines:

• Titles must NOT contain any URLs.

• Titles must be more than one word.

• Titles must NOT have HTML tags of any kind.

• Titles must NOT be all upper case or lower case letters.

• Titles must NOT contain repetitive punctuation such as !! or ??

• Duplicate links to the same URL in the article body are not allowed.

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What is Black Hat SEO? How to Avoid this?

What is Black Hat SEO?

It is opposition of white hat SEO that’s mean it doesn’t optimize the foundations given by Search Engine. Black hat SEO contains keyword stuffing, cloaking ,link farm, hidden text etc. it's known as unethical SEO.

Cloaking: This can be such reasonably techniques which will show in Search Engine one reasonably contents except for user this content are going to be another one. during this system once a page request send to server then information processing address or user agent simply perceive, is it boot, crawler, spider, scooter or human. once it perceive that it's spider then it send constant page, however once it perceive that it's human then it send another page. this can be black hat SEO.

Keyword Stuffing: It’s a part of black hat SEO. It’s a system that overloading the page with most typical keyword. generally hidden entry tutor used for enter this sort of keyword, this keyword keep hidden for user however visible for Search Engine. generally create each text and background color same thus it stay hidden for user. Keyword stuffing sometime known as as keyword loading. this is often black hat SEO.

Doorway Pages: it’s like creating a page with very little information only with some lines, those lines only contains keyword for this reason search ranking will increase however there haven’t any information for user. This page has links to alternative pages or redirects to a different page. It additionally called entry page, portal page, jump page, bridge page etc.

Seo Hunt Try to give you Knowledge about Black Hat SEO. I hope you understand what is Black Hat SEO and how to avoid this following steps.

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5 Best Tips to Increase Keyword Rankings on Top of Google

SEO Techniques is the Importent Role in SEO to promote your website, Need expert help but there are some simple techniques you can use yourself. Read htese 5 Best Tips to Increase Keyword Rankings on Top of Google and Search Engines. just follow these tips to put your page on the top of the results seen by search engines.

@ Use Appropriate Correct Keywords to your Website/Blog

@ Submit to the relevant Directories (Exact Category) to Website/Blog

@ Page Title and Content should be optimized on Google

@ Should Increase Link Popularity

@ Keep Track of Your Progress

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Best and Latest On-Page Ranking Factors 2014

There are many On-Page SEO (Search Engine Optimization) Ranking Factors and techniques that we can use for each of our websites, some that often get overlooked. So, here is a checklist of the most important techniques that we can use for 2014.

$ TITLE TAG:

The best and most effective way to use the title tag is to not to make the title tag longer than 70 characters. The title should be according to your page; try to use the long phrased keyword within the title tag.

$ DESCRIPTION TAG:

Description Tag use this tag smartly. Describe your page content and try to use your most competitive keywords in the text. Use no more than 160 characters.

$ KEYWORDS TAG:

We all know that Google stated that this tag does not affect your rankings but there are many SEOs, who still use this tag for other search engines. Target your 5 most competitive keywords within the tag.

$ H1 & H2...  (HEADING) TAGS:

Use HX tags with each of your main article headings / sections. Use h1 for the main headings and the rest in h2, h3, h4 and so on. Try use your keywords in the headings and highlight them in the eye of search engines with these Heading tags.

$ IMAGES:

Optimize each image with ALT and Title tags. Image name can also be optimized; try to use the keywords smartly within the tags as well.

$ SEARCH ENGINE FRIENDLY URLS:

Try not to use signs like &, Spaces, ?, etc in your URLs otherwise it can come across as Spam. Ask your developer to make the URLs look easy to read, short and clean.

$ QUALITY CONTENT IS KING:

As we all know “Content is King” in the SEO industry, so we can’t ignore this one. Each page should have a minimum of 500 words of great quality content.

$ INTERNAL LINKING:

Internal linking will help you to engage your customers within the website. Internal linking will also help you to control the bounce rate as well.

$ XML SITEMAP:

Create XML Sitemap and add each of your website in it. You can submit to sitemap in Google and Bing webmaster tools to make your website index soon.

 $ ROBOTS.TXT:

Updated: The Robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website.

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What is Difference B/w Panda and Penguin Algorithm?

Google panda and Google penguin should not be something new to them. Here we give brief desc about Panda and penguin algorithms.

What is Google Panda?

Google launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.

What is Google Penguin?

Another algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.

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